![]() ![]() ![]() This enables them to collect consumer data and helps create a more mature direct-to-consumer channel. Tim Bridges, Global Head of Consumer Goods and Retail at Capgemini said, “Younger consumers’ willingness to go straight to brands when purchasing goods presents a real opportunity for consumer product companies. However, 54% of all shoppers say that offers, deals, and/or discounts would make it more likely for them to share their data directly with brands. Currently, almost half (45%) of all shoppers say they are willing to share data on how they consume or use products and more than a third (39%) say they are willing to share personal data such as demographic information or product preferences. In return for these benefits, consumers are willing to share their data. For those who have bought directly from brands, almost two thirds (60%) cite a better buying experience as a reason for purchasing directly, and 59% cite access to brand loyalty programs. ![]() Only 37% percent of Gen X and 21% of Boomer shoppers have ordered directly from a brand in the last six months. More than two-thirds (68%) of Gen Z and over half (58%) of Millennials have ordered products directly from brands in the past six months, compared to 41% on average across all age groups. This is according to a new Capgemini Research Institute report, What Matters to Today’s Consumer , which reveals the far-reaching impact of the pandemic on consumer behavior and preferences. PARIS, Janu– Gen Z and Millennial shoppers are now more likely to order products directly from brands, and 72% of all shoppers expect to have significant interactions with physical stores once the pandemic subsides – up from 60% pre-COVID. ![]()
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